Global Issues and Challenges in Human Resource Management

EMPLOYER BRANDING  organizations are using branding as a strategic tool to attract consumers and employees.  As  Kotler and Lee, (2008)  stated, branding is the process of developing an intended brand identity.   The employer branding is a relatively new strategy of HRM to attract and recruit prospective employees while engaging the existing employees to the firm. The concept was first introduced by  Ambler and Barrow (1996) , and they defined  “employer brand” as “the package of functional, economic and psychological benefits provided by employment, and identified with the employing company".. According to the CIPD (2008) employer branding can be defined as   ‘’a set of attributes and qualities – often intangible – that makes an organization idiosyncratic, promises a precise kind of employment experience, and appeals to those people who will thrive and perform to their best in its culture.’’ Employer brand is a mechanism to position the fi...

GLOBAL ISSUES AND CHALLENGES IN HUMAN RESOURCE MANAGEMENT Today’s competitive business environment, managing People is the most complicated chore for organizations. In order to survive the competition and win the race, it is vital for every organization to recognize the global issues and challenges in human resource management and invest considerable time and amount to recognize the changing scenario of HRM in the 21 st  century. The survey of global HR challenges: yesterday, today and tomorrow which conducted by pricewaterhouseCoopers on behalf of the World Federation of Personnel Management Associations (WFPMA) articulates the top-three HR challenges are leadership development, change management and measurement of HR effectiveness. Further compensation, learning and development, recruitment, retention, succession planning and technology are also listed as major challenges. As analysed, major challenges are arising from HR’s primary activity; staffing or people reso...