E-RECRUITMENT

E-RECRUITMENT

Technology enhancement has a great impact on HR activities. HRM is moving towards E-HRM and companies are using the human resource information system to make their work effectively and efficiently. Nowadays, the Traditional method of recruitment is diminishing and E-recruitment is flourishing.  According to Galhena and Liyanage (2014), Recruitment is the most significant functions of HR, it’s becoming more and more exposed to the internet and many firms are using electronic recruitment system instead of conventional paper-based employee recruitment.There are several terminologies for E-recruitment such as; cyber-recruitment, online recruitment web-based recruitment and internet recruiting.

                                                                                                            (Hada and Gariloa, 2015)

E-recruitment is the use of internet-enabled technologies to attract and select candidates for an existing vacancy in an organization. The function of e-recruitment is to make the procedures more dynamic as well as less expensive. Online recruitment can attract a higher number of potential workforces and smoothens the selection process. (Fayyazi & Afshar 2014)

Researches show that E-recruitment has grown rapidly over the past ten years and is now widely used by both recruiters and job seekers across the world. Most global 500 companies now use some form of online recruitment. Taleo research found that in 2003; 93% of Global 500 companies were using E-recruitment; 96% of those in Asia, 94% in Europe and 96% in America. Moreover, they found that a wast increment of companies that only allow applicants to apply online for jobs advertised on a corporate careers website from 27% in 2002 to 77% in 2005.

Job boards, company websites and online postings are the fundamental way of posting job advertisements. There are plenty of job sites where an employer can post the vacancy such as Topjobs.lk, Rakiya.lk, Express.job.lk, CV.lk, Ikman.lk in Srilanka (Vivek,2018). According to Archana, Nivya and Thankam, (n.d)  Social networking is also playing major role in recruitment. Social media platforms such as facebook, linkedin, twitter, google + are contributing immensely in recruitment as 36-50 % of the users of social media are college graduates who are best to contact for job opportunities. 

Major reasons for embracing E-Recruitment are; Having Web presence and using Internet improve corporate image, minimizes the cost of advertising and hiring, reduces paperwork and administrative burden, ability to arrange advanced web tools for the recruitment team. Figure 2 shows the challenges faced by employer and employee in E-recruitment. Vivek (2018) says the quantity and quality of the applications companies receive has being a serious issue in e-recruitment. The number of entering applications may be extremely large and the problem turns toward selecting the ones.

(Hada and Gariloa, 2015) 

In conclusion, Online recruitment is not simply moving the jobs online. Need to have strong ability of market planning and promotion to attract more applicants. Therefore organizations should carefully design the recruitment and selection strategies to select the most suitable candidate. 

REFERENCES

Archana, L., Nivya, V. and Thankam, S. (n.d.). Recruitment through social media area: Human Resource. Journal of Business and Management, pp.37-41.

Australian e‐recruiting trends 2002-2004. (2004). TaleoResearch_Global500_03_Report.pdf. Pinpoint HRM.

Fayyazi, M. &Afshar, Z. (2014).E-Recruitment in Iranian Bank and Insurance Industry. New Marketing Research Journal, Special Issue 2014.69-78.

Hada, D. and Gariloa, S. (2015). Opportunities & Challenges of E-Recruitment. Journal of Management Engineering and Information Technology, 2(2).

Liyanage, D. and Galhena, B. (2014). Effect of E-Recruitment on Behavioural Intention of Candidates: Empirical Evidence from Management Undergraduates in Sri Lanka. International Journal of Human Resource Management and Research, [online] 1(4), pp.25-32. Available at: https://scholar.google.com/citations?user=gdPpxikAAAAJ&hl=en#d=gs_md_cita-d&p=&u=%2Fcitations%3Fview_op%3Dview_citation%26hl%3Den%26user%3DgdPpxikAAAAJ%26citation_for_view%3DgdPpxikAAAAJ%3A0EnyYjriUFMC%26tzom%3D-330 [Accessed 5 May 2018].

Vivek, R. (2018). E-Recruitment awareness and E-recruitment users in Srilanka. International Journal of Engineering Research And Management, 5(5).